Month: May 2018

Over the past few months so many celebrities got caught in the spotlight over sex scandals. But when such news surfaces in the media I think it is interesting to observe how celebrities address the poor behavior in an attempt to salvage their images and reputations. These types of crises can also happen in large organizations. When they do, top leaders have to decide how they are going to react and communicate with the media to preserve the reputation of the organization. In October, David Letterman came forward to quickly address the media on his late night show and describe an extortion plot against him that was based on allegations that he had a sexual relationship with a female employee. The media broke the news in November that Tiger Woods had been philandering with multiple women af

When it comes to generating publicity for a product or service, trying to determine the amount of time it might take to launch and maintain a successful media exposure campaign is a hard nut to crack. What is the optimal length of a campaign and how much effort will it take to get the job done effectively? In my PR career, I have launched campaigns that needed the blast of just a few weeks of publicity and I have also maintained lengthy campaigns that generated media exposure for years. I can tell you that a single distribution of a media release is rarely effective. Most times, editors and reporters are working on multiple stories at once and need some time to consider your pitch. Although your release may indeed be interesting and newsworthy, the editor may simply not have the space to

Ann Curry's abysmal dismissal at the Today show was handled so poorly that the public reacted. And they reacted by switching to GMA. News slowly leaked of how the network treated her. Stories about how Today Show employees mocked her clothing or her workplace gaffes emerged. Her last few months of full time work swelled with professional torture. I am not advocating for Ann's job or position at the table. But the importance of effectively transitioning employees out of current roles (especially such visible ones) is a leadership lesson that can't be overlooked. Employees should not be publicly or privately humiliated. Being transitioned out of a role should be handled with dignity and respect. The business repercussions can be very costly. And NBC has learned that lesson the hard way. N

Many people who start a home based business do so because they want to keep their overheads low. They don't want to worry about the costs associated with having another office space. A common catch-cry is 'why pay money if you don't have to?' A great opportunity to further lower your costs is with marketing, especially in these days of Web 2.0. Social media tools are great tools for you to promote and grow your business. I have outlined three reasons below why all those who work from home should utilise social media tools to enhance and grow their business. Social Networking tools are free- It does not cost anything to set up a Facebook page or a Twitter account and use of these services is widespread and prevalent throughout society. Chances are that some of your existing customers alre

Introduction - There once upon a time before 9/11 was a guy who used a pen name of W.G. Hill. He wrote a series of articles and books explaining how to operate offshore anonymously and not be found, tracked etc. Perhaps up until the late 1990?s these strategies worked. Today they are extremely out of date. W.G. Hill is not a scam his work just became out of date. Selling his works today without a disclaimer stating they are seriously out of date is less than ethical. People buy these books as a roadmap through the offshore world and they are anything but that. The offshore world has changed a lot. There are a lot of people who like to read about the offshore world and never do anything about it. For them this book or any other book is fine. Taking any action based on a book is a bad mist

Milliions of folks have been running for a lengthy time simply because they take pleasure in it and also love the health rewards. You are able to basically step outside your door and begin running or working, and also you will probably be taking in more oxygen and burning calories. What follows in this article is really a discussion about how you'll be able to reap the most from running and having entertaining. Discovering a associate or a group to run with in one of the best techniques to stay motivated. It is okay if you prefer to run alone, but having a associate may be really motivational. You're much less likely to quit or give much less than your best if you have a companion working with you. It may also be entertaining to have someone to talk to, although you do not want this to tu

Did you know that your business activities are newsworthy? It's true. When you buy advertising from a newspaper, you can often get a human-interest story done on your business. It's a great way to gain additional publicity from a newspaper. Think about it. There is a story in you. As the owner and founder of your information products business, you took a risk to get started. You've worked and sacrificed to get your business going. There is an inspiring story there. As an article writer, you can tell it. News article writing follows specific guidelines. When you write news, you must do it from an impersonal, unbiased viewpoint. You write to satisfy the needs of the readers. In this article read basic ideas about news article writing. Keep reading to learn the latest 3 practical ways to ju

Body bot is the revolutionary new fitness software taking the health fitness software market by storm! It combines state of the art technology along with ingenious video exercises. Of all the fitness software reviews this one beats all the rest, bar none! So what exactly is the body bot robot all about? Body bot is actually a unique video fitness software program which enables you to create 4 minute workout sessions by choosing a set of different exercises to suit your fitness needs. Each segment includes a brief 20 second video with instructions by creator and fitness expert Ryan Lee. You are free to arrange the workout sessions as you like in accordance to your own individual fitness goals. The software is incredibly easy to use and very user-friendly. What sets this[ ] software apart

RSS News Widget is a RSS Feed Reader for android phone users to get the latest news and blog topics. As everyone knows, news is all-important in people's daily life, also, there are a lot of ways to gain news, like, newspaper, TV, computer, etc. While those ways mentioned before are all have some disadvantages, for example, you cannot choose types of news because news on newspaper and TV are all fixed in advance, and it is impossible that you bring your computer at any time. Today I want to discuss a handy way to read news at all times and places, namely, RSS Feeds, which most commonly expanded as Really Simple Syndication or Rich Site Summary, is a family of web feed formats used to publish frequently updated works-such as blog entries, news headlines, audio, and video. Rss News Widget a